Pulp Turns 5 Today!

Mar 15

illustration by jan avendano

Today marks a very special day for Carolina & I. Five years ago two best friends formed a legal partnership… a little interior design company we like to call Pulp Design Studios.

Five years ago today, we both worked for a commercial design firm that we were both really unhappy at and we decided to make a choice to ready ourselves for something bigger and better. Rather than diving head first, we took small steps. We formed a legal business, took on interior design clients ‘on the side’, and more than anything gave ourselves a sense of empowerment and hope that one day we would design the way we wanted to design…. run our business the way we thought a business should be run… and work to achieve a sense of self-fulfillment that we simply weren’t finding under the wings of others.

Though we’ve had clients throughout the past five years, it was really just last year we both made the jump to focusing on our business full-time. In the past year and a half Pulp Design Studios has exceeded our wildest expectations. We have clients all over the country, from East Coast to West Coast and even beyond the 48 states. We have two design studios, in Dallas & Seattle. We have an amazing staff of great designers & friends. We have received some amazing accolades from publications and industry people that we admire. And, all of it started by planting a seed and cautiously building up to our dreams (followed by a lot of hard work, of course!).

I am so proud of our company, our clients, and the relationships we’ve built (which includes you who are reading this since you’ve watched it all unfold on this little blog over the past couple of years). And, I am so proud to have built it with my best friend (and, pretty proud that we actually still love each other!). I can’t even begin to describe the feeling of pride and humility as I sit here typing this blog post and think back to where we started.

Sometimes it doesn’t have to be all or nothing when you want something better for yourself.

It’s truly amazing what can happen when you just take that one small first step…

…….. Happy 5 Years, Pulp Design Studios! ……..

Pulp Design Studios

7 splendid comments below

  1. Van says

    Congrats and Happy 5th Birthday, PULP!! May you have many more 5’s to come.

    March 15, 2012 at 2:07 pm Reply
  2. Michelle Mathews says

    Beth, I am so pleased to see fellow lady entrepreneurs succeeding! Happy birthday!

    March 15, 2012 at 5:37 pm Reply
  3. Marie
    Twitter: Mariesainton

    Congratulations! That’s awesome! I’m currently where you two were five years ago, with similar goals, so it’s great to read about your success. Keep up the great work!

    March 18, 2012 at 4:16 pm Reply
  4. erin (aka bows & sparrows) says

    Congratulations on your 5 year mark! It’s so inspiring that you took control of your life and made it all you hoped it would be.

    March 21, 2012 at 4:01 pm Reply
  5. Door251 says

    Absolutely love the blog! just added you to my follow list, can’t wait to see more updates!

    Hope you find the time to check out mine!


    March 23, 2012 at 11:59 am Reply
  6. How wonderful to read that you are doing so well, and congratulations. I decided to take the plunge, like you, and haven’t looked back. It is a big (and scary!) step to take, but I always say go with your gut feeling. If you don’t enjoy what you do then it is time for a change. Working for yourself is so much more fulfilling, satisfying and most of all enjoyable. Good luck and I enjoy reading your blog.


    March 27, 2012 at 6:30 am Reply

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